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Hot Topics: Canada April 2015
Check out Hot Topics from Facebook IQ every month to gain a deeper understanding of your target audiences, develop more relevant creative and plan media more effectively. Download the Canada PDF...
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Hot Topics: Australia April 2015
Check out Hot Topics from Facebook IQ every month to gain a deeper understanding of your target audiences, develop more relevant creative and plan media more effectively. Download the Australia PDF...
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Hot Topics: UK April 2015
Check out Hot Topics from Facebook IQ every month to gain a deeper understanding of your target audiences, develop more relevant creative and plan media more effectively. Download the United...
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Hot Topics: April 2015
April was more than a time for jokes—it was a time to remember the past and celebrate the future. As we saw in March’s Hot Topics, the connections that people have to the characters, artists and...
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The Mobile Lives of Millennials in Latin America
Millennials in Mexico, Colombia and Argentina are making it a priority to stay connected. Whether that means toggling between devices or checking Facebook first thing in the morning and last thing at...
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Resonate at Ramadan
Ramadan is a time to connect with friends, family and faith. It is a moment of oneness as people around the world fast, feast, reflect, shop and celebrate together. And from Malaysia to Morocco, mobile...
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Hot Topics: UK May 2015
May is a bittersweet month for many on Facebook in the UK: the start of summer but the end of the football season, so perhaps it’s no surprise that a sense of playful nostalgia prevailed amongst the...
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Hot Topics: Canada May 2015
The month of May was packed with energy. Love poured for Mother’s Day, and excitement buzzed over “Avengers: Age of Ultron” and the upcoming PanAm games. Both men and women drove the conversation about...
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Hot Topics: May 2015
May was a month of celebration on Facebook in Australia, Canada, the United Kingdom and the United States. The festivities kicked off on May 1 with May Day, the celebration of spring in the Northern...
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Hot Topics: Australia May 2015
May was a time for Aussies to celebrate inspirational people and their stellar work. From loving mothers to comedian David Letterman and Star Wars character Luke Skywalker, Aussies turned to Facebook...
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Moments That Matter: Finding the Extraordinary in the Ordinary
We are marketers participating in arguably the most important medium shift in marketing since the first television ad for Bulova watches in 1941. Mobile has delivered us from a mass media world to a...
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Driving Reach and Efficiency for Entertainment Campaigns
Entertainment marketers have relied on TV to deliver beautifully crafted stories to mass audiences for over 50 years. More recently, digital has joined TV as a place where marketers can reach the...
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Mobile-Minded: The Small Screen Isn’t So Small
Today, people tune into content whenever and wherever they want. With viewing happening at home on a TV and on-the-go on a smartphone, marketers want to ensure that their messages are being received no...
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Moments That Matter: Moving In, Moving Out
For some, moving conjures logistical challenges. For others, moving presents opportunities. It is a moment to build new routines, try new things and make new friends. It is a moment to think about...
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Hot Topics: Australia June 2015
Public figures stood out tall in Australia among discussions that took place in June on Facebook. Australians commemorated and shared their admiration for stars in the entertainment, sports and music...
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Hot Topics: UK June 2015
Summer arrived in the UK, as evidenced by the relocation of a sizeable chunk of the population to a field in Somerset. Glastonbury Festival dominated conversations amongst both men and women in June,...
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Hot Topics: Canada June 2015
June’s Hot Topics in Canada demonstrated people’s love of commemorated accomplishments, whether it is a story of someone overcoming adversity or a hero who takes on a personal challenge. This first...
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Hot Topics: June 2015
June’s Hot Topics shows that holidays, events and public figures have the power to unite people around the world. In Australia, Canada, the UK and the US, men and women alike went on Facebook to...
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Moments That Matter: Losing Your Phone, Finding Your Friends
Many of us consider our mobile phone to be our lifeline to the world. Home to essential apps, appointments, messages, music, names, numbers and notes, our mobile devices connect us to the people and...
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Video Ad Creative Spotlight
Target, Castrol and Maytag. Check out Facebook video ads from these brands and more in June’s Video Ads Creative Spotlight.
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